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Welcome to Hey, Bullseye™ by Target
You're invited to be a
hey, bullseye member.
Welcome to hey, bullseye. We're looking forward to sending you stuff for you to review. We're glad to have you on our team
Go forth and review away.
- Why does this program exist?
- We value guest feedback about our products, and so do our other guests. The Hey, Bullseye™ program allows our most trusted reviewers to provide honest and unbiased feedback on Target.com to help our guests make informed purchase decisions.
- How do I become a member?
- Membership is granted to Hey, Bullseye™ on an invitation-only basis. We seek guests who enjoy sharing their opinions and sentiments about the products they use. Thus, Hey, Bullseye™ Members are selected based on criteria such as how many reviews they've written on Target.com in the past, involvement in one of Target's trusted communities, and our current membership capacity.
- Do members have to write reviews to stay in the Hey, Bullseye™ Program?
- Yes. Authentic reviews are very important in helping shoppers make a buying decision and one of the goals of this program is to generate more reviews. Therefore, members are expected to review at least 75% (3 out of 4) of the free products they receive to retain their Hey, Bullseye™ Member status.
- Do members have to write positive reviews to participate?
- No. We expect our members to write unbiased, honest and authentic reviews. All Hey, Bullseye™ reviews will be posted on the product's Target.com detail page, regardless of whether they are favorable or not, provided they follow Target's Review Writing Guidelines.
- Do Hey, Bullseye™ Members get paid for writing reviews?
- Members will receive free product in exchange for writing reviews. We are looking for honest reviews, whether they are positive or negative.
- Are reviews collected through the Hey, Bullseye™ Program labeled differently online?
- Yes. To ensure authenticity, any review gathered through this program is labeled when it is displayed on Target.com.
- Can the participating vendors contact or otherwise influence Hey, Bullseye™ members?
- Vendors have no contact with Hey, Bullseye™ members outside of fulfilling product. Any additional contact would require Target's written approval.
