Frequently asked questions

I. Program Questions

II. How It Works

III. Product Offers

IV. Review Submission

V. Photo Submission

VI. Social Media Submission

VII. Other Common Questions

VIII. Contact

Program Questions

What is Target's Hey, Bullseye™ Program?

Target's Hey, Bullseye™ Program enables a group of Target's guests to try products in exchange for honest reviews. Reviews help other guests make educated purchase decisions on Target.com. You've been invited to join Hey, Bullseye™ based on the trust you've earned in the Target.com community for writing accurate and insightful reviews or your involvement in one of Target's trusted communities.

Since Hey, Bullseye™ Members sometimes receive access to products that are not yet available on the market, your opinions could be among the first Target receives. When products are not yet available on Target.com, we'll save your reviews and post them once they are.

Target does not influence the opinions of Hey, Bullseye™ Members. All reviews collected through this program will be labeled as such on Target.com.

How do I join Target's Hey, Bullseye™ Program?

At this time, participation in Target's Hey, Bullseye™ Program is by invite-only and limited to the United States.

Are Target employees eligible to become Hey, Bullseye™ Members?

No. Target employees, their affiliates and suppliers are not eligible for this program.

How It Works

How do I join Hey, Bullseye™?

At this time, participation in Hey, Bullseye™ Program is by invitation only and limited to Target guests that live in the United States.

How does the program work?

Receive your invitation and register by filling out your member profile
Once you have received your invitation, register as a member, complete the profile questionnaire, and sign up to receive sampling offers via email.
Receive notification when an offer is available, then log in to your Hey, Bullseye account and select your product(s)
Product arrives at your provided address
Try the product and let us know what you think
Enjoy your product - it's yours to keep!
Be on the lookout for future offers

As a member, am I required to write reviews about all Hey, Bullseye™ products I select?

Yes. To maintain membership and be eligible for future product offers, you will need to review all of the products you receive.

Do Hey, Bullseye™ members get paid for writing reviews?

No, members are not paid to participate in the program, nor are they paid to write reviews -- positive or negative. There is no pressure or expectation to write positive reviews, and negative reviews do not affect membership in the program. The only expectation is to submit a review for every sampled product.

Are reviews collected through the Hey, Bullseye™ program labeled differently?

Yes. In order to ensure authenticity, reviews collected through Hey, Bullseye™ are labeled with a Hey, Bullseye™ badge when they are displayed on Target.com.

Product Offers

What types of products do you offer through the Hey, Bullseye™ Program?

The participating brands offer products based on what they want your valued opinion on most, including pre-release and seasonal products.

How do I qualify for product offers?

We select the community members that are in good standing and are the best match for the product based on their member profile. We use this information--in the member profile--to determine which products will be offered to which members. If your profile is incomplete, you may not receive any sampling offers.

When am I able to select products?

Hey, Bullseye™ offers are ongoing. When the product selection window is open, eligible members receive an email alert and can browse available products. Quantities are limited and requested on a first-come, first-served basis.

If I don't select any products from an offer, will I be removed from the Hey, Bullseye™ Program?

No, you will not be excluded from future offers or removed from the program for lack of selecting products. You will only be in jeopardy of losing your Hey, Bullseye™ privileges if you do not review the products you receive or do not follow the Hey, Bullseye ™ Terms and Conditions. Please only select products to sample that you are interested in and able to use within a reasonable timeframe.

How do I return / cancel / modify my requests?

Returns and exchanges are not supported. You are able to cancel or change your product selection during the offer period, but not when the offer has closed. The selection window is open for a very limited time, so making selection changes may not be possible.

Please do not contact Target or the product brand for returns, shipping issues, product inquiries, or other customer service support. Please submit all customer service support inquiries through heybullseye.target.com, using the "Contact Us" form under "Your Account."

Who will be sending me the Hey, Bullseye™ products?

The Hey, Bullseye™ sampling products will be delivered by third party shipping providers and coordinated directly by the brands or their designated product suppliers.

How long will it take for me to receive a product to review once I request it?

You will receive a shipment notification via email once the product ships, which is typically 5-10 business days after you've made your selection. You should receive your sampling product(s) within 7-10 business days after receiving the shipping notification. You may view your order status by visiting your Hey, Bullseye™ Account Page.

It has been over 30 days and I have not received my Hey, Bullseye™ item. How can I check the status?

You can check if your product has shipped on your Hey, Bullseye™ dashboard at any time. If you experience a delay without notice beyond 30 days, please contact customer service by using the "Contact Us' ' form under "Your Account" on heybullseye.target.com. The Hey, Bullseye™ Program experiences shipment delays and delivery cancellations from time-to-time. If you experience a delay or product cancellation, it will not impact your standing.

My product has been damaged, may I request a replacement?

Contact the Hey, Bullseye™ customer service by using the "Contact Us" form under "Your Account" on heybullseye.target.com. We're unable to guarantee that your damaged product will be replaced; however, we will contact the business to see if a replacement is available. Please do not contact the business directly. If they are unable to ship a replacement, you will not be held accountable to submit a review for the damaged product.

I received a product in my package that I did not request. What should I do?

Contact the Hey, Bullseye™ customer service by using the "Contact Us" form under "Your Account" on heybullseye.target.com.

May I share products I receive from the Hey, Bullseye™ Program with my friends and family?

Hey, Bullseye ™ Community Terms of Use - you may not sell, exchange / return for money or give possession of the products to any other person or entity.

Review Submission

Am I required to write reviews about all Hey, Bullseye™ products I select?

Yes. To maintain membership and be eligible for future product offers, you will need to review all of the products you receive.

How quickly do I need to post my review?

We encourage you to post review(s) as quickly as possible but only after you have thoroughly used or tested the product. We will send two reminder emails. Please submit your review within 7 days after receiving the second email.

Where do I post my review?

Reviews for the Hey, Bullseye™ program are submitted through heybullseye.target.com, not on Target.com. We will send you an email specific to the products you sampled, with a direct link to a review submission form OR you can log into your Hey, Bullseye™ account to see the list of products you have received. You will see a "Write a Review" button next to any product you haven't reviewed yet. Please do not reference Hey Bullseye or the program in your review. Doing so will cause your review to be rejected and may impact your program eligibility.

What information should I include in my review?

Please follow Target's Review Guidelines. Reviews should focus on the product and product quality, not delivery or customer service. If the review focuses too heavily on delivery or customer service, it may be rejected. If you experience these types of issues, please contact us instead, using the "Contact Us" form under "Your Account" on heybullseye.target.com.

What are the review requirements for the Hey, Bullseye™ Program?

We expect high-quality reviews; therefore, we recommend a minimum of 200 words per review (75 words for consumables like grocery, personal care, and household essentials). All reviews must be written in English. Please follow Target's Review Guidelines. Your compliance in writing reviews is required to be invited to future product offers.

Will Target edit my review?

No. All Hey, Bullseye™ Sampling reviews will be posted unedited, regardless of whether they are favorable or not, provided they follow Target's Review Guidelines.

Do I need to return the item after reviewing it?

No. Hey, Bullseye™ products are yours to keep!

Am I allowed to use ChatGPT or other AI software to write my review?

No. Would you trust a product review written by a robot? Nope, us either. That’s why our program strictly forbids members from using AI software like ChatGPT to write reviews. We love sending you free products to try because your opinions matter. Everyday shoppers and brands rely on honest feedback—the good, bad, and everything in between.

Whether you love or hate your product, your authentic experience is what we value. Using AI software to write reviews isn’t allowed, and will negatively impact your eligibility to participate in this program.

Photo Submission

Photo FAQs

Do I have to submit a photo of my sample with every review?
Photos are required with every review submission. This will only increase the impact of your review and its relevance to other shoppers. The campaign invite email will call-out if a photo is required, so please read the email and take note. We require you to submit photos for offers that request it as we will take your photo submission rate into consideration for future campaigns. Your review photo must show how the product fits or works in your life.

How will I know if a photo is required?
Photo requirements will be stated in the campaign invite email.

How do I submit a photo?
When submitting your review, look for a button titled, "add photo" on the review submission form. It's after the review box. Before uploading, check that your photo meets the requirements.

What are the photo requirements?
When submitting images, please follow these guidelines:

Images must be in BMP, PNG, GIF or JPEG format.
File size must be 5 MB or less per image or less than 12 MB for all images.
Image must be at least 100 pixels tall and 100 pixels wide.
If you are not the copyright holder, you may not submit copyrighted images.
Objectionable images will be rejected.
Uploaded images become the property of Target's.
Image must be of the product; stock photos will be rejected.

What happens if I forget to submit my photo?
If you forget to upload your photo when submitting the review, then it will be counted as not including a photo. Unfortunately, we're unable to upload photos to a review after the review has been submitted at this time.

What happens if I'm unable to upload my photo?
Please review the photo submission guidelines and check that your photo is in compliance. Confirm that the file format, size, and the pixel dimensions are correct. After checking all the requirements, please reach out to support before submitting your review as we will not be able to add your photo after the review is submitted.

Social Media Submission

Social Media FAQs

How do I post my product on Instagram?

To post an eligible post on Instagram, you must:

Share your photos as a post (not a story!) on your public profile. If your profile is private, we won’t be able to see your awesome photo(s). If you post a story, we won’t be able to save your photo(s) for any longer than the story lasts.
Make sure you tag @Target and #heybullseye to make sure we see your fabulous post!
Disclose that you received your products for free from the Hey, Bullseye™ sampling program within the first 125 characters of your post. You may copy the following sentence: “I received these products for free from the Hey, Bullseye™ sampling program in exchange for my honest review.”

How do I give Target permission to use my photo?

If we love your post on Instagram, we’ll ask you for permission to use your photo(s) on our website and other digital properties through a comment on your post. If you want to give us permission to use your photos, all you need to do is reply to the comment on your Instagram saying “@Target #ShareMyTargetStyle” and you’ll be all set!

Should I use the same photo for Instagram that I submitted with my review?

You should use a different photo for your review than for your Instagram post. Typically, we see that there is a different audience for social media posts than for reviews.
Your review photo should be straightforward, highlighting the product and how you use it. Take a look at the photo guidelines we’ve shared above for tips and tricks to create the best review photo.

You can be a lot more creative when it comes to your Instagram post! Have fun with it, show us a snapshot of your life that includes the product. This is your chance to be a Target Influencer!

Don’t forget:

If you are not the copyright holder, you may not submit copyrighted images.
Objectionable images will not be accepted
Image must be of the product; stock photos will be rejected.

What are the requirements for my profile if I want to post on social media about Target?

For your post to be considered for inclusion on Target.com, please ensure that your feed meets the following requirements. If your profile does not meet the following requirement, please refrain from posting:

PG13 feed (no nudity or over sexualized images in your feed)
Minimal religious nods in your overall feed
No guns in your feed
Inclusive (or no) political statements in your feed

Do I have to post a photo of my sample on Instagram every time I receive one?
You are encouraged to share posts on social media about products you receive that you love! This will only increase the impact of your review and its relevance to other shoppers. Your Instagram photo must show how the product fits or works in your life. Please see our Content Guidelines for Tips and Tricks to create the best Instagram post!

How will I know if an Instagram post is required?
Social media posts are not currently required, but this may change in the future. Today, we encourage you to share on social anytime you receive a product that you enjoyed and would recommend to others. Posting on social could increase your chances of receiving free products and we will make sure to let you know if this becomes a requirement in future product offers.

How do I post a photo on Instagram for a campaign?
You’ll make a post (no stories, please!) to your public profile as you typically do - you can post directly through the Instagram app for this! Then, when you post your photo make sure you tag @Target and #heybullseye to help us find your post. Please make sure that you disclose that you received your products for free from the Hey, Bullseye™ sampling program within the first 125 characters of your post. You may copy the following sentence: “I received these products for free from the Hey, Bullseye™ sampling program in exchange for my honest review.”

Keep your eyes peeled for a comment requesting permission to use your photo - granting that permission is the last step in this process! All you need to do is reply to the comment on your Instagram saying “@Target #ShareMyTargetStyle” and you’ll be all set!

For more information on how to create the BEST Instagram content (and what not to do) check out our easy guide here!

Other Common Questions

Will Target share my contact information with the brands?

We share shipping information with Target's brand partners for the purpose of shipping the products you've selected to sample. The Target Privacy Policy applies to your participation in Hey, Bullseye™ and describes our practices regarding collection and use of personal information.

How do I remove myself from the Hey, Bullseye™ Program?

If you choose to no longer participate in the Hey, Bullseye™ Program, please login to your account and use the "Deactivate your account" link in the Your Account section.

How do I update my shipping address or other account information?

To update your profile information, click on "Your Account" and "Update your profile." Be sure to save your changes. Please provide a physical address and a phone number. We do not ship to P.O. Boxes or to members with missing phone numbers.

Can Hey, Bullseye™ Products be shipped outside of the U.S.?

No, we only ship products to the continental United States. We do not ship to Alaska, Hawaii, Puerto Rico, or outside of the U.S.

How would I review a kid's product?

We highly encourage collaboration. Review the product together and formulate a review from both perspectives. Please do not select products for children if none live in your household. Since Hey, Bullseye™ product cannot be shared with friends or family, it must stay within your household.

Can't find what you're looking for?

Use the "Contact Us" form under "Your Account" to get in touch with the Hey, Bullseye™ Team.

Contact

Have a member inquiry? A question about the status of your products? Issues with technology?

To get in touch with our Member Support Team, navigate to “My profile” select “Contact us” and input as much detail around your inquiry. This is the only way to ensure you are put in touch with the correct program resources to support your needs.

Please note that the program email, noreply@heybullseye.target.com, is a no-reply email inbox. This means responding to this email with your inquiry will not result in a response or a solution.

Once you submit a message via the “Contact Us” feature, please wait 48 - 72 hours to receive a response. Please be sure to add "clientcare@bazaarvoice.com" to your contacts, and check your spam folder for our previous responses if you have not received a reply.

Reasons to Contact Us:

Technical Issues: please provide details of what you’re experiencing (error message, browser etc.)
Questions About the Program: please review the FAQs entirely before submitting your question on this topic.
Shipping Questions / Issues: please provide information including the product name, the campaign name and other relevant information.
Request to Leave the Program: please note you’re able to do this yourself under your profile view.

Reasons to Not Contact Us:

Requests to be included in more offers
Requests for membership invitations
Inquiries about your membership standing
- Program activity and review completion rate can be found in the member dashboard. Leaving authentic, timely reviews for all products received will help keep your membership in good standing.
Messages regarding activity in sampling-related social media groups, chat rooms, or forums
- The Trailblazer program is not affiliated with outside social media groups and does not endorse any postings made in chat rooms, forums, or other social groups. If you choose to take part in these groups, please don’t contact us regarding activities and posts in these groups.